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Zynga’s M&A activity has helped the firm achieve its best-ever revenue and bookings for the Q2

Zynga’s M&A activity that has seen it pick up studios behind titles such as Empires & Puzzles and Merge Dragons has helped the firm achieve its best-ever revenue and bookings for the Q2 financial period. For the quarter ending June 31st 2019, the Californian-based publisher increased revenue by 41 per cent year-on-year to $306 million. Bookings meanwhile grew by 61 per cent to $376 million. Overall, Zynga still saw a net loss of $56 million due to the acquisitions of Small Giant Games and Gram Games, though this was $14 million better than its guidance.

With the continued growth of its live services, Zynga raised its full year guidance again after announcing the second quarter results. The company is now targeting $1.24 billion in revenue for 2019, an increase of $40 million from the company’s previous guidance representing 37% year-over-year. Its bookings guidance was also raised to $1.5 billion, up $50 million from its previous target, representing an increase of 55% year-over-year. If you want to Buy Zynga Poker Chips, we can give you a very low price, welcome to buy.

Zynga’s revenue growth is significant and impressive. And if you’re looking for the reason why it’s happening, Gibeau will cite the company’s live-service strategy. “The live services component of our business is really humming,” Gibeau told GamesBeat. “We’re seeing record performances from all the forever-franchises like Words With Friends and Zynga Poker. That’s the foundation of our success: investing in these ongoing franchises and growing them globally.”

In the quarterly earnings letter from CEO Frank Gibeau and CFO Gerard Griffin, the executives stressed that Zynga is a “mobile-first, free-to-play, live services company with the mission of connecting the world through games.” They added, “Mobile is the largest and fastest-growing gaming platform in the world with mobile games expected to reach 2.4 billion people in 2019. This platform is constantly evolving with new devices, technologies and distribution innovations that will expand the overall accessibility of games and, therefore, Zynga's total addressable market.”